The website is only available in Norwegian.

The site can be viewed here: Holmenkollen.com

The result: All the single bananas in the chosen store was sold, and the awareness around Match.com was increased.

Translation of the sticker: “Just because I´m single, doesn`t make me less attractive.”

The board has been bolted to the ceiling, illustrating that Red Bull has given it wings.

The envelope is actually knitted, and folds out to a warm and cozy scarf.

The note says:

Hi Geir!

Either way this scarf sure is handy next winter.

Splinter Cell: Conviction from Helge Svendsen on Vimeo.

Elevator ambient (fullscreen is recommended)

Escalator ambient (fullscreen is recommended)

And an ambient (translation: Kick your big brothers ass the 24th of April)

]]> http://www.creatingadam.com/?feed=rss2&p=467 0 http://www.creatingadam.com/?p=240 http://www.creatingadam.com/?p=240#comments Wed, 10 Mar 2010 15:18:19 +0000 admin http://creatingadam.com/?p=240

Mines exist everywhere. Help us remove some.

This is a school project where we were tasked with creating an advertising campaign for a Norwegian product in Germany/Berlin. We chose Norrøna, and they asked us to increase interest for their new clothing line /29 in Germany. /29 are clothes for everyday use, but with the same technical properties and quality that the rest of Norrøna´s outdoor clothes possess.

In other words; the ultimate urban survival gear.

After a whole lot of research, we discovered that Germans are buying more and more outdoor clothes (intended for use in the nature) for everyday use, because they are becoming increasingly focused on quality, rather than cheap substitutes.

As a stunt, we wanted to create “test scenarios”, where the quality of /29 were tested to the extreme in urban scenarios. These stunts are intended for use in Berlin, to create awareness around /29.

On www.tests29.de, you can see how the experiments went, read about /29 and order /29 clothes with the discount card that you recieved if you visited the testing sites.

In November 2008 we had a mini-internship at Anorak, a small Norwegian communication agency (www.anorak.no). During a two-week period, we were given the task to promote The Sims 3 (a new “life simulator” computer game from The Sims series, where you basically play the role as God). Anorak asked us to increase awareness about The Sims 3 release to new and old gamers.
The most recognizable item in The Sims series is the green diamond that hovers over the characters in the game. Since The Sims 3 “simulates” real life, we decided to put this diamond to work, by placing it everywhere people would wait for something, giving the impression that they were part of someone’s simulated world.

Created in collaboration with Åsmund Gravem (AD).

Products: Tran (a nutritional supplement for kids and adults, made from cod liver oil)
This is a work done in collaboration with copywriter Kristian Bartnes. Kim did the art direction.
Very few kids like the taste of tran, but it’s one of the healthiest things you can get. We created a print that encouraged parents to keep giving their kids tran, even though it tastes bad. The idea is based on a Norwegian campaign for Lano Soap, where Lano each year nominated “The Lano-kid of the year”, which always was a smiling and happy kid. We did the opposite, and nominated what we thought was “The Møller-kid of the year”. This work got short-listed in Best Yet 2009.

Translation: “Not the easiest thing to give, but the best thing to get”.

Picture by the awesomely talented Jill Greenberg.

In 2009, MTV and Nordea had a competition where they asked people to send in their most creative savingtips. Helge sent in a suggestion on how to save money on clothes, and his suggestion made it all the way to the top. He got to travel to MTV in Stockholm and create a commercial based on his suggestion, together with Wreck Studios. It was aired on MTV Scandinavia from the 25th of January to the 7th of February 2010.

The film itself:

Kokkelimonke is a board game. The purpose of the game is to give crazy explanations to words that are difficult and/or out of date.

Translation in all: “At least the explanation isn´t going to be a problem”.

Idea by Kristian Bartnes (copywriter) and Odd Martin Karlsen (copywriter), completed by Kim.

“If Insurance” is one of the leading insurance companies in Norway. This was an idea that Kristine Neergaard (Ad) came up with, and we helped with the execution.

This was a school project Kim did for Vans Shoes. The concept derived from the idea that the Vans Classic model comes in every conceivable color, and therefore fits everything. At the same time vans.com launched a new online tool for customizing and making your own unique
Classic shoe.

For our 2009 end project we created the story about Walter, an albino whale. We follow him on his adventures.

More info coming soon.

Slow Food is all about making real and healthy food. In other words the opposite of fast food. The purpose of the commercials is to show what happens if you live your life like you eat.
You are what you eat.

Sminkedate (Makeup date)

Translation: “How you use your time, is up to yourself. But take the time to make healty food. Slow food.”

Eiendomsmegleren (The real estate agent)

Translation: “When you have to make important decisions, it helps to have a stomach full of good and healty food. Slow Food, almost too healty to be true.”

Assignment: Make a photo reportage consisting of at least three photographs. Follow the classic guidelines of Times Magazine.

“Rumling” is a book that Helge is currently working on. It´s a story about a young man searching for his sister in a post-apocalyptic Oslo. Here is an excerpt from the book itself.

(Only in Norwegian)

Stemmen slo gjennom røykskyen, og Alex kunne se konturene av en liten, spinkel mann. Da han kom nærmere, kunne Alex se den slitte boksebadekåpen som omkranset den tynne kroppen. Den glinset i lyset fra månen, og var altfor stor for denne mannen. Mikkel tok han i hånden og vinket Alex og Steven inn gjennom de store gitterdørene til Blå. Rustfritt stål. Alex kjente på de glatte, kalde dørene, og prøvde å huske sist han hadde sett et så urørt sted, midt i Oslo. Innsiden av det store lokalet var dekorert med stearinlys som blafret i det gitterdørene lukket seg bak dem. Vinduene var stengt med planker og en lang kjetting som gikk fra vindu til vindu som en juletrelenke. Veggene var dekorert med plakater av gamle slitere innenfor punkrocken og electronicaverden, og en stor graffititegning av smurfesex kastet glans over den slitne, lave scenen som prydet halve lokalet. Store tretønner sto langs veggene som i en fransk vinkjeller. Et digert hjemmebrentanlegg dominerte på scenen med gummislanger som svinget seg i spiraler over anlegget og langs veggene. De endte opp i små, gjennomsiktige glasskrukker på bardisken, som allerede var fylt opp med lignende krukker med etiketter i alle regnbuens farger. Rommet var spartansk innredet med bruskasser og trepaller som stoler og bord. Denne lille, spinkle mannen satte seg på en diger, sammengaffet bruskassetrone med noe som lignet på en liten hagle i hånden. Han vinket Alex og de andre bort til noen bruskasser som sto foran tronen. Han strøk over haglen og ba dem med en lys, østeuropeisk aksent å ta plass. Han snudde hodet mot Mikkel, og ansiktet hans lyste opp. Mikkel derimot, snudde seg mot Steven i avsky, men klarte å dra frem et av de mer falske smilene Alex hadde sett på en god stund.

-Mikkel, godt å se deg igjen. Jeg skulle gjerne spurt hva denne gleden skyldtes, men er det noen vits?

-Takk det samme Pjotr. Nei vi har egentlig ganske dårlig tid, så vi vil helst bare komme i gang.

-Åh, så synd. Jeg hadde virkelig trodd at denne gangen kom til å bli annerledes. Jeg har alltid syntes at du var spesiell du, Mikkel. Som meg.

-Beklager, er nok fortsatt som alle andre. Hva skjedde med de andre leketøyene dine som du svanset rundt med sist? Får du ikke nok ut av dem?

-Ah, men Mikkel, du vet jo hvordan jeg er. Jeg klarer ikke å holde interessen over lang tid, dessuten begynte de å bli for gamle for meg. Kastet to av dem ut i forrige uke, de hadde ikke noe mer å tilby meg. Mobben tar seg heldigvis av dem etter hvert, så slipper jeg å ha dem tryglende utfor døren min. Men du kjenner meg, jeg har alltid et par til på loftet. Sikker på du ikke vil bli litt ekstra? Den siste jeg fikk tak i er helt fantastisk. Purung og nydelig, må bare få banket litt disiplin i han først. De er så voldsomme av seg vet du.

-Takk, men nei takk Pjotr. Hør her, vi vil bare…

-Jajaja, greit. Unnskyld meg for å prøve å være en god vert. Hvor mye vil du ha?

-To krukker bør holde, det blir fire pakker røyk, ikke sant?

-Nja, jeg har egentlig gått opp i pris, men siden det er deg, skal du få dem for fire. Stamkunderabatt om du vil.

-Takk Pjotr.

-Ikke tenk på det. Men jeg håper du fortsatt vurderer sponsoravtalen min?

-Ja, jeg gjør det Pjotr. Må ha litt mer tid bare.

Pjotr klødde seg håret som omkranset den skinnende skallen, og så med et skuffet blikk på Mikkel.

-Hva er det å tenke på? Avtalen er jo gullkantet! Du ”mister” de små forkomne du finner på patruljene til meg, og jeg gir deg så mye drikke som du klarer å bære med deg.

Mikkel smilte og ristet rolig på hodet. Han var tydeligvis opprørt, og så bort på Steven med avsky i blikket. Pjotr fnyste av svaret, la fra seg haglen og gikk bort til baren. Han lette rundt i hyllene bak bardisken, og plukket ned to krukker med grønne etiketter på.

-Skal dere drikke dem her, eller skal jeg pakke det inn?

-Pakk det inn Pjotr, vi sparer det til senere.

Pjotr smilte og fant frem en rull med brunt innpakkingspapir. Han pakket inn krukkene møysommelig og knyttet sammen papiret med en liten, kraftig tråd. Mikkel bort. Mikkel reiste seg fra bruskassen og la krukkene forsiktig ned i de dype lommene på frakken. Alex og Steven reiste seg, og fulgte etter Mikkel ut gjennom gitterdørene. I det Alex snudde seg for å lukke døren, hørte han noen gråtkvalte klynk fra etasjen over, etterfulgt av noen hissige gloser fra Pjotr. I mørket fra trappeoppgangen på andre siden av gangen, så han et par forskremte øyne lyse opp i mørket. Alex lukket øynene, sukket, og kunne kjenne de små øynene følge han ut i det han lukket døren foran dem.

(Picture taken from Wallpaper Alley, art direction by Kim)

”Kult å kunne – Norge” was a school assignment Helge´s text class and the graphic design class at Westerdals got from Schibsted, a Norwegian publishing company. They were tasked with creating a fact book about Norway, intended for kids and youth. The book was divided into themes, and Helge´s group was assigned the theme “Norwegians that changed the world”. This book is currently for sale in bookstores in Norway.

Every year AD2 at Westerdals makes an exhibition in collaboration with Beefeater Gin.
Last years assignment: Bring London to Oslo.

Our solution:

Three Dias slide projectors in a box, each of them projecting different body parts. Head, torso and legs.
All the pictures where of Londoners.

Finn Skårderud wrote an article about revelling and obesity. Kim illustrated it.

This was our contribution.