The Sims 3
In November 2008 we had a mini-internship at Anorak, a small Norwegian communication agency (www.anorak.no). During a two-week period, we were given the task to promote The Sims 3 (a new “life simulator” computer game from The Sims series, where you basically play the role as God). Anorak asked us to increase awareness about The Sims 3 release to new and old gamers.
The most recognizable item in The Sims series is the green diamond that hovers over the characters in the game. Since The Sims 3 “simulates” real life, we decided to put this diamond to work, by placing it everywhere people would wait for something, giving the impression that they were part of someone’s simulated world.
Created in collaboration with Åsmund Gravem (AD).