Norrøna /29
This is a school project where we were tasked with creating an advertising campaign for a Norwegian product in Germany/Berlin. We chose Norrøna, and they asked us to increase interest for their new clothing line /29 in Germany. /29 are clothes for everyday use, but with the same technical properties and quality that the rest of Norrøna´s outdoor clothes possess.
In other words; the ultimate urban survival gear.
After a whole lot of research, we discovered that Germans are buying more and more outdoor clothes (intended for use in the nature) for everyday use, because they are becoming increasingly focused on quality, rather than cheap substitutes.
As a stunt, we wanted to create “test scenarios”, where the quality of /29 were tested to the extreme in urban scenarios. These stunts are intended for use in Berlin, to create awareness around /29.
On www.tests29.de, you can see how the experiments went, read about /29 and order /29 clothes with the discount card that you recieved if you visited the testing sites.