Möllers Tran
Products: Tran (a nutritional supplement for kids and adults, made from cod liver oil)
This is a work done in collaboration with copywriter Kristian Bartnes. Kim did the art direction.
Very few kids like the taste of tran, but it’s one of the healthiest things you can get. We created a print that encouraged parents to keep giving their kids tran, even though it tastes bad. The idea is based on a Norwegian campaign for Lano Soap, where Lano each year nominated “The Lano-kid of the year”, which always was a smiling and happy kid. We did the opposite, and nominated what we thought was “The Møller-kid of the year”. This work got short-listed in Best Yet 2009.
Translation: “Not the easiest thing to give, but the best thing to get”.
Picture by the awesomely talented Jill Greenberg.